– Identify Target Audience & Addressable Market
– Roadmap User Journey
– Define Customer Pain Points (Problem to be solved)
– Competitive Research
– Brainstorm User Opportunities

– Vision & Value Proposition
– Product Development
– Operations Structure
– Distribution Plan
– Consumption & Capability Packaging

– P&L Statement
– Pricing Strategy
– Sensitivity Analysis
– Customer Lifetime Value
– Total Economic Value

– Craft User Narrative
– Visual Representation
– Pitch & Investment Decks
– Live Presentations